National Sports

Viewership for NBA Finals Drops by Almost 50 Percent

In what some basketball officials are calling “a rating disaster,” viewership for this year’s NBA Finals continues dropping to record lows.

Only 9.6 million viewers tuned in for Game 5, marking a 49 percent drop compared to 2019’s Game 5, according to SportsMediaWatch. It’s now overtaken Game 1, which drew 5 million fewer fans than its 2019 predecessor, as the lowest-rated match of the series.

Ratings are down across the board, with Game 2 and Game 3 recording 30 percent drops in viewership, per SportsMediaWatch.

Why has America suddenly lost interest in basketball?

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