Have a girlfriend, wife, sister, mother, or just know a girl that doesn’t understand football? Well, Tampa Bay Buccaneers have started a new program RED to help female fans understand the appreciate the game more by speaking to them in the way the traditionally consume media.
RED will provide female Buccaneers fans with year-round educational experiences focused on providing a better understanding of the game, along with unprecedented access to their favorite team. In addition, RED will re-invent the female fan experience by providing insight into topics such as: what goes on behind the scenes on gamedays at Raymond James Stadium; how to maximize their gameday experience; how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest.
Bucs will go about this by releasing articles each week including their first one on the “play clock” and what it means. So if you have a female friend who doesn’t understand the game then have them check this out. And if you are a women reading this article, you probably know a few men that know less about football than you do that you can share this article with.
What do you think about the RED program? Do you think more teams should start reaching out more to their female fans? Let us know in the comments below.